Cadia vs Rancho Gordo · Bay Area shelf head-to-head
Cadia and Rancho Gordo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rancho Gordo carries more Brand PowerRancho Gordo is in more Bay Area grocersCadia fields the deeper lineupRancho Gordo sits further up the premium end
Cadia
Rancho Gordo
57
brand power
69
194
products
58
54
categories
10
10
grocers
13
37.0¢
price per oz
64.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cadia▭ Rancho Gordo
Distribution · 30% of score42·54
carried in 10 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rancho Gordo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cadia · 2
only Rancho Gordo · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cadia · Rancho Gordo
