Califia Farms vs Three Trees · Bay Area shelf head-to-head
Califia Farms and Three Trees, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Califia Farms carries more Brand PowerCalifia Farms is in more Bay Area grocersCalifia Farms fields the deeper lineupThree Trees sits further up the premium end
Califia Farms
Three Trees
69
brand power
45
61
products
12
11
categories
4
12
subcategories
5
19
grocers
14
19.0¢
price per fl oz
31.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Califia Farms▭ Three Trees
Distribution · 30% of score79·58
carried in 19 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dairy Alternatives2 vs 2 SKUs
5% of shelf
only Califia Farms
only Three Trees
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Califia Farms · Three Trees
