Carrington Farms vs Spectrum · Bay Area shelf head-to-head
Carrington Farms and Spectrum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spectrum carries more Brand PowerSpectrum is in more Bay Area grocersSpectrum fields the deeper lineupCarrington Farms sits further up the premium end
Carrington Farms
Spectrum
31
brand power
61
7
products
38
5
categories
7
5
subcategories
17
5
grocers
19
$2.04
price per oz
$1.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Carrington Farms▭ Spectrum
Distribution · 30% of score21·79
C
carried in 5 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Carrington Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Carrington Farms · 0
no exclusive doors — everywhere Carrington Farms is, Spectrum is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Carrington Farms · Spectrum
