Cento vs Contadina · Bay Area shelf head-to-head
Cento and Contadina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cento carries more Brand PowerCento is in more Bay Area grocersCento fields the deeper lineupCento sits further up the premium end
Cento
Contadina
53
brand power
31
50
products
16
13
categories
3
23
subcategories
6
12
grocers
9
64.7¢
price per oz
20.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cento▭ Contadina
Distribution · 30% of score50·38
C
carried in 12 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score98·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces6 vs 3 SKUs
only Cento
only Contadina
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cento · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cento · Contadina
