Cha's Organics vs Gopal’s Healthfoods Power Wraps · Bay Area shelf head-to-head
Cha's Organics and Gopal’s Healthfoods Power Wraps, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gopal’s Healthfoods Power Wraps carries more Brand PowerGopal’s Healthfoods Power Wraps fields the deeper lineupGopal’s Healthfoods Power Wraps sits further up the premium end
Cha's Organics
Gopal’s Healthfoods Power Wraps
19
brand power
43
7
products
31
5
categories
13
5
subcategories
16
3
grocers
3
$1.76
price per oz
$1.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cha's Organics▭ Gopal’s Healthfoods Power Wraps
Distribution · 30% of score13·13
C
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cha's Organics
only Gopal’s Healthfoods Power Wraps
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Cha's Organics · 1
only Gopal’s Healthfoods Power Wraps · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cha's Organics · Gopal’s Healthfoods Power Wraps