Clover Sonoma vs Kerrygold · Bay Area shelf head-to-head
Clover Sonoma and Kerrygold, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Sonoma carries more Brand PowerKerrygold is in more Bay Area grocersClover Sonoma fields the deeper lineupKerrygold sits further up the premium end
Clover Sonoma
Kerrygold
68
brand power
63
114
products
39
12
categories
5
23
subcategories
9
18
grocers
20
48.1¢
price per oz
$1.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clover Sonoma▭ Kerrygold
Distribution · 30% of score75·83
carried in 18 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cheese25 vs 17 SKUs
only Clover Sonoma
only Kerrygold
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clover Sonoma · Kerrygold
