Cole’s vs Patagonia Provisions · Bay Area shelf head-to-head
Cole’s and Patagonia Provisions, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Patagonia Provisions carries more Brand PowerPatagonia Provisions is in more Bay Area grocersPatagonia Provisions fields the deeper lineupPatagonia Provisions sits further up the premium end
Cole’s
Patagonia Provisions
31
brand power
49
7
products
48
4
categories
16
5
subcategories
16
8
grocers
15
$1.80
price per oz
$1.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cole’s▭ Patagonia Provisions
Distribution · 30% of score33·63
carried in 8 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cole’s
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cole’s · 1
only Patagonia Provisions · 8
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cole’s · Patagonia Provisions