Contadina vs Cento · Bay Area shelf head-to-head
Contadina and Cento, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cento carries more Brand PowerCento is in more Bay Area grocersCento fields the deeper lineupCento sits further up the premium end
Contadina
Cento
31
brand power
53
16
products
50
3
categories
13
6
subcategories
23
9
grocers
12
20.5¢
price per oz
64.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Contadina▭ Cento
Distribution · 30% of score38·50
C
carried in 9 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score74·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces3 vs 6 SKUs
C
<1% of shelf
only Contadina
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Contadina · 1
only Cento · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Contadina · Cento
