Derma E vs Burt's Bees · Bay Area shelf head-to-head
Derma E and Burt's Bees, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Burt's Bees carries more Brand PowerBurt's Bees is in more Bay Area grocersBurt's Bees fields the deeper lineup
Derma E
Burt's Bees
39
brand power
57
24
products
32
5
categories
8
15
subcategories
10
1
grocers
4
$11.19
price per oz
$31.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Derma E▭ Burt's Bees
Distribution · 30% of score4·17
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Burt's Bees
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Derma E · 0
no exclusive doors — everywhere Derma E is, Burt's Bees is too.
only Burt's Bees · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Derma E · Burt's Bees
