Diaspora Co. vs Frontier Co-op · Bay Area shelf head-to-head
Diaspora Co. and Frontier Co-op, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frontier Co-op carries more Brand PowerFrontier Co-op is in more Bay Area grocersFrontier Co-op fields the deeper lineup
Diaspora Co.
Frontier Co-op
29
brand power
60
12
products
72
4
categories
10
7
subcategories
36
2
grocers
12
$7.28
price per oz
$10.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Diaspora Co.▭ Frontier Co-op
Distribution · 30% of score8·50
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Spices & Seasonings1 vs 4 SKUs
only Diaspora Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Diaspora Co. · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Diaspora Co. · Frontier Co-op
