Dragonfly vs Fly By Jing · Bay Area shelf head-to-head
Dragonfly and Fly By Jing, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dragonfly carries more Brand PowerFly By Jing is in more Bay Area grocersDragonfly fields the deeper lineupFly By Jing sits further up the premium end
Dragonfly
Fly By Jing
54
brand power
49
34
products
19
17
categories
6
17
subcategories
7
2
grocers
13
$5.36
avg price
$14.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dragonfly▭ Fly By Jing
Distribution · 30% of score8·54
D
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dragonfly
only Fly By Jing
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dragonfly · 0
no exclusive doors — everywhere Dragonfly is, Fly By Jing is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dragonfly · Fly By Jing
