Dragonfly vs Thai Kitchen · Bay Area shelf head-to-head
Dragonfly and Thai Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Thai Kitchen carries more Brand PowerThai Kitchen is in more Bay Area grocersDragonfly fields the deeper lineupThai Kitchen sits further up the premium end
Dragonfly
Thai Kitchen
54
brand power
61
34
products
20
17
categories
8
17
subcategories
11
2
grocers
20
$5.36
avg price
$7.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dragonfly▭ Thai Kitchen
Distribution · 30% of score8·83
D
T
carried in 2 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score94·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Thai Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dragonfly · 0
no exclusive doors — everywhere Dragonfly is, Thai Kitchen is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dragonfly · Thai Kitchen
