Dsd Merchandisers vs The Epicurean Trader · Bay Area shelf head-to-head
Dsd Merchandisers and The Epicurean Trader, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dsd Merchandisers carries more Brand PowerDsd Merchandisers is in more Bay Area grocersDsd Merchandisers fields the deeper lineupThe Epicurean Trader sits further up the premium end
Dsd Merchandisers
The Epicurean Trader
49
brand power
39
61
products
20
11
categories
11
27
subcategories
17
4
grocers
1
$1.10
price per oz
$2.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dsd Merchandisers▭ The Epicurean Trader
Distribution · 30% of score17·4
carried in 4 of 24 Bay Area grocers·exclusive to The Epicurean Trader
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dried Fruits3 vs 2 SKUs
only Dsd Merchandisers
only The Epicurean Trader
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dsd Merchandisers · 4
only The Epicurean Trader · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dsd Merchandisers · The Epicurean Trader
