Eden Foods vs Field Day · Bay Area shelf head-to-head
Eden Foods and Field Day, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Eden Foods is in more Bay Area grocersField Day fields the deeper lineupEden Foods sits further up the premium end
Eden Foods
Field Day
62
brand power
58
78
products
120
32
categories
42
15
grocers
12
$1.51
price per oz
40.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eden Foods▭ Field Day
Distribution · 30% of score63·50
carried in 15 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Eden Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Eden Foods · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eden Foods · Field Day
