Essential Everyday vs Green Giant · Bay Area shelf head-to-head
Essential Everyday and Green Giant, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Essential Everyday carries more Brand PowerGreen Giant is in more Bay Area grocersEssential Everyday fields the deeper lineupGreen Giant sits further up the premium end
Essential Everyday
Green Giant
58
brand power
50
214
products
40
44
categories
4
57
subcategories
9
8
grocers
11
38.4¢
price per oz
49.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Essential Everyday▭ Green Giant
Distribution · 30% of score33·46
E
carried in 8 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Vegetables19 vs 8 SKUs
only Essential Everyday
only Green Giant
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Essential Everyday · 1
only Green Giant · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Essential Everyday · Green Giant
