Favorite Day vs So Delicious · Bay Area shelf head-to-head
Favorite Day and So Delicious, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
So Delicious carries more Brand PowerSo Delicious is in more Bay Area grocersFavorite Day fields the deeper lineup
Favorite Day
So Delicious
46
brand power
67
58
products
54
14
categories
7
25
subcategories
9
1
grocers
20
$5.41
avg price
$6.72
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Favorite Day▭ So Delicious
Distribution · 30% of score4·83
F
carried in 1 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Favorite Day
only So Delicious
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Favorite Day · 0
no exclusive doors — everywhere Favorite Day is, So Delicious is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Favorite Day · So Delicious