Field Roast vs Nutcase Organics · Bay Area shelf head-to-head
Field Roast and Nutcase Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Roast carries more Brand PowerField Roast is in more Bay Area grocersField Roast fields the deeper lineupField Roast sits further up the premium end
Field Roast
Nutcase Organics
63
brand power
21
27
products
5
10
categories
4
11
subcategories
4
19
grocers
1
90.7¢
price per oz
67.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Field Roast▭ Nutcase Organics
Distribution · 30% of score79·4
carried in 19 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Meat Substitutes2 vs 1 SKUs
4% of shelf
only Field Roast
only Nutcase Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Field Roast · Nutcase Organics
