Flour + Water vs Bionaturae · Bay Area shelf head-to-head
Flour + Water and Bionaturae, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bionaturae carries more Brand PowerBionaturae is in more Bay Area grocersBionaturae fields the deeper lineupFlour + Water sits further up the premium end
Flour + Water
Bionaturae
32
brand power
61
6
products
40
2
categories
9
5
subcategories
19
11
grocers
18
54.8¢
price per oz
44.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Flour + Water▭ Bionaturae
Distribution · 30% of score46·75
B
carried in 11 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Flour + Water
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Flour + Water · 2
only Bionaturae · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Flour + Water · Bionaturae
