Fly By Jing vs Dragonfly · Bay Area shelf head-to-head
Fly By Jing and Dragonfly, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dragonfly carries more Brand PowerFly By Jing is in more Bay Area grocersDragonfly fields the deeper lineupFly By Jing sits further up the premium end
Fly By Jing
Dragonfly
49
brand power
54
19
products
34
6
categories
17
7
subcategories
17
13
grocers
2
$14.08
avg price
$5.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fly By Jing▭ Dragonfly
Distribution · 30% of score54·8
D
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fly By Jing
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fly By Jing · Dragonfly
