Foodies vs Field Roast · Bay Area shelf head-to-head
Foodies and Field Roast, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Roast carries more Brand PowerField Roast is in more Bay Area grocersField Roast fields the deeper lineup
Foodies
Field Roast
25
brand power
63
5
products
27
3
categories
10
3
subcategories
11
7
grocers
19
99.5¢
price per oz
90.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Foodies▭ Field Roast
Distribution · 30% of score29·79
F
carried in 7 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Foodies
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Foodies · 0
no exclusive doors — everywhere Foodies is, Field Roast is too.
only Field Roast · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Foodies · Field Roast
