Four Sigmatic vs Starbucks · Bay Area shelf head-to-head
Four Sigmatic and Starbucks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starbucks carries more Brand PowerStarbucks is in more Bay Area grocersStarbucks fields the deeper lineupFour Sigmatic sits further up the premium end
Four Sigmatic
Starbucks
46
brand power
58
24
products
139
5
categories
11
8
subcategories
14
12
grocers
13
$5.71
price per oz
$5.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Four Sigmatic▭ Starbucks
Distribution · 30% of score50·54
carried in 12 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Hot Drinks2 vs 1 SKUs
only Four Sigmatic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Four Sigmatic · Starbucks
