Frontier Co-op vs Jfc · Bay Area shelf head-to-head
Frontier Co-op and Jfc, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frontier Co-op carries more Brand PowerFrontier Co-op is in more Bay Area grocersFrontier Co-op fields the deeper lineupFrontier Co-op sits further up the premium end
Frontier Co-op
Jfc
60
brand power
40
72
products
19
10
categories
9
36
subcategories
10
12
grocers
5
$10.00
price per oz
$1.91
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frontier Co-op▭ Jfc
Distribution · 30% of score50·21
carried in 12 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Seeds2 vs 3 SKUs
1% of shelf
only Frontier Co-op
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frontier Co-op · Jfc
