Girl Meets Dirt vs Mitica · Bay Area shelf head-to-head
Girl Meets Dirt and Mitica, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mitica carries more Brand PowerMitica is in more Bay Area grocersGirl Meets Dirt fields the deeper lineupGirl Meets Dirt sits further up the premium end
Girl Meets Dirt
Mitica
38
brand power
63
57
products
50
3
categories
12
4
subcategories
19
3
grocers
16
$2.38
price per oz
$1.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Girl Meets Dirt▭ Mitica
Distribution · 30% of score13·67
G
M
carried in 3 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score99·98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Girl Meets Dirt
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Girl Meets Dirt · 0
no exclusive doors — everywhere Girl Meets Dirt is, Mitica is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Girl Meets Dirt · Mitica
