Healthy Choice vs Amy's Kitchen · Bay Area shelf head-to-head
Healthy Choice and Amy's Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Amy's Kitchen carries more Brand PowerAmy's Kitchen is in more Bay Area grocersAmy's Kitchen fields the deeper lineupAmy's Kitchen sits further up the premium end
Healthy Choice
Amy's Kitchen
50
brand power
69
39
products
139
6
categories
14
6
subcategories
22
8
grocers
19
53.8¢
price per oz
77.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Healthy Choice▭ Amy's Kitchen
Distribution · 30% of score33·79
carried in 8 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Entrees13 vs 3 SKUs
9% of shelf
only Healthy Choice
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Healthy Choice · 1
only Amy's Kitchen · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Healthy Choice · Amy's Kitchen
