Heyday Canning Co vs Pacific Foods · Bay Area shelf head-to-head
Heyday Canning Co and Pacific Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pacific Foods carries more Brand PowerPacific Foods is in more Bay Area grocersPacific Foods fields the deeper lineupHeyday Canning Co sits further up the premium end
Heyday Canning Co
Pacific Foods
45
brand power
69
26
products
93
4
categories
12
7
subcategories
18
8
grocers
19
45.4¢
price per oz
36.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Heyday Canning Co▭ Pacific Foods
Distribution · 30% of score33·79
carried in 8 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Heyday Canning Co
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Heyday Canning Co · 3
only Pacific Foods · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Heyday Canning Co · Pacific Foods
