Hillshire Farm vs Boar's Head · Bay Area shelf head-to-head
Hillshire Farm and Boar's Head, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boar's Head carries more Brand PowerBoar's Head is in more Bay Area grocersBoar's Head fields the deeper lineupBoar's Head sits further up the premium end
Hillshire Farm
Boar's Head
44
brand power
58
31
products
173
7
categories
20
11
subcategories
49
8
grocers
10
73.9¢
price per oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hillshire Farm▭ Boar's Head
Distribution · 30% of score33·42
H
carried in 8 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Sandwiches1 vs 16 SKUs
only Hillshire Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Boar's Head · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hillshire Farm · Boar's Head
