Hodo vs Wildwood · Bay Area shelf head-to-head
Hodo and Wildwood, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hodo carries more Brand PowerWildwood is in more Bay Area grocersHodo fields the deeper lineupHodo sits further up the premium end
Hodo
Wildwood
57
brand power
52
19
products
15
6
categories
5
7
subcategories
5
17
grocers
18
$1.02
price per oz
66.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hodo▭ Wildwood
Distribution · 30% of score71·75
W
carried in 17 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score79·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wildwood
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hodo · Wildwood
