Hummingbird vs Dsd Merchandisers · Bay Area shelf head-to-head
Hummingbird and Dsd Merchandisers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dsd Merchandisers carries more Brand PowerDsd Merchandisers fields the deeper lineupHummingbird sits further up the premium end
Hummingbird
Dsd Merchandisers
39
brand power
49
25
products
61
6
categories
11
13
subcategories
27
4
grocers
4
$1.57
price per oz
$1.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hummingbird▭ Dsd Merchandisers
Distribution · 30% of score17·17
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hummingbird
only Dsd Merchandisers
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hummingbird · 4
only Dsd Merchandisers · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hummingbird · Dsd Merchandisers
