Immaculate Baking vs Pillsbury · Bay Area shelf head-to-head
Immaculate Baking and Pillsbury, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pillsbury carries more Brand PowerPillsbury is in more Bay Area grocersPillsbury fields the deeper lineup
Immaculate Baking
Pillsbury
31
brand power
72
5
products
74
3
categories
10
3
subcategories
14
11
grocers
12
13.7¢
price per oz
36.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Immaculate Baking▭ Pillsbury
Distribution · 30% of score46·50
I
carried in 11 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cookie Dough1 vs 10 SKUs
I
2% of shelf
only Immaculate Baking
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Immaculate Baking · Pillsbury
