Jfc vs Frontier Co-op · Bay Area shelf head-to-head
Jfc and Frontier Co-op, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frontier Co-op carries more Brand PowerFrontier Co-op is in more Bay Area grocersFrontier Co-op fields the deeper lineupFrontier Co-op sits further up the premium end
Jfc
Frontier Co-op
40
brand power
60
19
products
72
9
categories
10
10
subcategories
36
5
grocers
12
$1.91
price per oz
$10.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jfc▭ Frontier Co-op
Distribution · 30% of score21·50
carried in 5 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Seeds3 vs 2 SKUs
2% of shelf
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Jfc · 1
only Frontier Co-op · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jfc · Frontier Co-op
