Jovial vs Banza · Bay Area shelf head-to-head
Jovial and Banza, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jovial carries more Brand PowerJovial is in more Bay Area grocersJovial fields the deeper lineup
Jovial
Banza
63
brand power
51
40
products
23
12
categories
4
23
subcategories
9
18
grocers
14
55.9¢
price per oz
69.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jovial▭ Banza
Distribution · 30% of score75·58
carried in 18 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Pasta17 vs 11 SKUs
2% of shelf
only Jovial
only Banza
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jovial · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jovial · Banza
