Kikkoman vs Muso From Japan · Bay Area shelf head-to-head
Kikkoman and Muso From Japan, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Muso From Japan is in more Bay Area grocersKikkoman fields the deeper lineupMuso From Japan sits further up the premium end
Kikkoman
Muso From Japan
64
brand power
64
66
products
28
9
categories
11
16
subcategories
17
18
grocers
19
49.7¢
price per fl oz
$2.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kikkoman▭ Muso From Japan
Distribution · 30% of score75·79
M
carried in 18 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kikkoman
only Muso From Japan
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kikkoman · Muso From Japan
