King Arthur Baking Company vs Pillsbury · Bay Area shelf head-to-head
King Arthur Baking Company and Pillsbury, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pillsbury carries more Brand PowerKing Arthur Baking Company is in more Bay Area grocersPillsbury fields the deeper lineup
King Arthur Baking Company
Pillsbury
61
brand power
72
30
products
74
7
categories
10
12
subcategories
14
19
grocers
12
25.7¢
price per oz
36.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ King Arthur Baking Company▭ Pillsbury
Distribution · 30% of score79·50
carried in 19 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only King Arthur Baking Company
only Pillsbury
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only King Arthur Baking Company · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: King Arthur Baking Company · Pillsbury