Kinnikinnick vs Schär · Bay Area shelf head-to-head
Kinnikinnick and Schär, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Schär carries more Brand PowerSchär is in more Bay Area grocersSchär fields the deeper lineupSchär sits further up the premium end
Kinnikinnick
Schär
28
brand power
56
7
products
29
4
categories
9
5
subcategories
17
7
grocers
15
56.9¢
price per oz
91.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kinnikinnick▭ Schär
Distribution · 30% of score29·63
K
S
carried in 7 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score44·91
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Supplies1 vs 1 SKUs
K
<1% of shelf
only Kinnikinnick
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kinnikinnick · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kinnikinnick · Schär
