Loisa vs Monte Pollino · Bay Area shelf head-to-head
Loisa and Monte Pollino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Monte Pollino carries more Brand PowerMonte Pollino is in more Bay Area grocersMonte Pollino fields the deeper lineupLoisa sits further up the premium end
Loisa
Monte Pollino
33
brand power
62
15
products
60
4
categories
18
3
grocers
14
$1.92
price per oz
76.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Loisa▭ Monte Pollino
Distribution · 30% of score13·58
carried in 3 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Spices2 vs 2 SKUs
only Loisa
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Loisa · Monte Pollino