Manitoba Harvest vs Navitas Organics · Bay Area shelf head-to-head
Manitoba Harvest and Navitas Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Navitas Organics carries more Brand PowerNavitas Organics is in more Bay Area grocersNavitas Organics fields the deeper lineup
Manitoba Harvest
Navitas Organics
37
brand power
57
12
products
27
3
categories
11
3
subcategories
14
7
grocers
14
$1.59
price per oz
$1.91
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Manitoba Harvest▭ Navitas Organics
Distribution · 30% of score29·58
carried in 7 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Manitoba Harvest · 1
only Navitas Organics · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Manitoba Harvest · Navitas Organics
