Mezzetta vs Divina · Bay Area shelf head-to-head
Mezzetta and Divina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Divina fields the deeper lineupDivina sits further up the premium end
Mezzetta
Divina
68
brand power
69
65
products
77
9
categories
14
16
subcategories
20
20
grocers
20
68.9¢
price per oz
$1.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mezzetta▭ Divina
Distribution · 30% of score83·83
carried in 20 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mezzetta
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mezzetta · Divina
