Mollie Stone's vs Tillamook · Bay Area shelf head-to-head
Mollie Stone's and Tillamook, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tillamook carries more Brand PowerTillamook is in more Bay Area grocersTillamook fields the deeper lineupMollie Stone's sits further up the premium end
Mollie Stone's
Tillamook
52
brand power
67
114
products
127
31
categories
6
32
subcategories
21
5
grocers
20
91.7¢
price per oz
63.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mollie Stone's▭ Tillamook
Distribution · 30% of score21·83
carried in 5 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tillamook
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mollie Stone's · 0
no exclusive doors — everywhere Mollie Stone's is, Tillamook is too.
only Tillamook · 15
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mollie Stone's · Tillamook
