Monte Pollino vs Star · Bay Area shelf head-to-head
Monte Pollino and Star, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Monte Pollino carries more Brand PowerMonte Pollino is in more Bay Area grocersMonte Pollino fields the deeper lineup
Monte Pollino
Star
62
brand power
43
60
products
20
18
categories
6
14
grocers
11
76.3¢
price per oz
95.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Monte Pollino▭ Star
Distribution · 30% of score58·46
S
carried in 14 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Monte Pollino
only Star
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Monte Pollino · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Monte Pollino · Star
