Muso From Japan vs Kikkoman · Bay Area shelf head-to-head
Muso From Japan and Kikkoman, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Muso From Japan is in more Bay Area grocersKikkoman fields the deeper lineupMuso From Japan sits further up the premium end
Muso From Japan
Kikkoman
64
brand power
64
28
products
66
11
categories
9
17
subcategories
16
19
grocers
18
$2.64
price per fl oz
49.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Muso From Japan▭ Kikkoman
Distribution · 30% of score79·75
M
carried in 19 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Muso From Japan
only Kikkoman
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Muso From Japan · Kikkoman
