Nancy's vs Straus Family Creamery · Bay Area shelf head-to-head
Nancy's and Straus Family Creamery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Straus Family Creamery fields the deeper lineup
Nancy's
Straus Family Creamery
64
brand power
65
31
products
44
7
categories
9
9
subcategories
11
20
grocers
20
46.3¢
price per oz
39.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nancy's▭ Straus Family Creamery
Distribution · 30% of score83·83
carried in 20 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Fermented Dairy4 vs 2 SKUs
5% of shelf
only Nancy's
only Straus Family Creamery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nancy's · Straus Family Creamery
