Napa Valley Naturals vs Spectrum · Bay Area shelf head-to-head
Napa Valley Naturals and Spectrum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spectrum carries more Brand PowerSpectrum is in more Bay Area grocersSpectrum fields the deeper lineup
Napa Valley Naturals
Spectrum
49
brand power
61
16
products
38
4
categories
7
9
subcategories
17
15
grocers
19
85.1¢
price per fl oz
93.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Napa Valley Naturals▭ Spectrum
Distribution · 30% of score63·79
N
carried in 15 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Napa Valley Naturals
no top category Spectrum doesn’t also play in.
only Spectrum
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Napa Valley Naturals · Spectrum
