Napoleon Co. vs Native Forest · Bay Area shelf head-to-head
Napoleon Co. and Native Forest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Native Forest carries more Brand PowerNative Forest is in more Bay Area grocersNapoleon Co. fields the deeper lineupNative Forest sits further up the premium end
Napoleon Co.
Native Forest
38
brand power
55
36
products
25
13
categories
5
18
subcategories
14
9
grocers
17
89.7¢
price per oz
50.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Napoleon Co.▭ Native Forest
Distribution · 30% of score38·71
N
carried in 9 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Napoleon Co.
only Native Forest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Napoleon Co. · 0
no exclusive doors — everywhere Napoleon Co. is, Native Forest is too.
only Native Forest · 8
both sides measured by the same instruments on the same shelves · see each brand’s full page: Napoleon Co. · Native Forest