Native Forest vs Napoleon Co. · Bay Area shelf head-to-head
Native Forest and Napoleon Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Native Forest carries more Brand PowerNative Forest is in more Bay Area grocersNapoleon Co. fields the deeper lineupNative Forest sits further up the premium end
Native Forest
Napoleon Co.
55
brand power
38
25
products
36
5
categories
13
14
subcategories
18
17
grocers
9
50.1¢
price per oz
89.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Native Forest▭ Napoleon Co.
Distribution · 30% of score71·38
N
carried in 17 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Native Forest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Native Forest · 8
both sides measured by the same instruments on the same shelves · see each brand’s full page: Native Forest · Napoleon Co.