Natural Value vs Essential Everyday · Bay Area shelf head-to-head
Natural Value and Essential Everyday, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Essential Everyday carries more Brand PowerNatural Value is in more Bay Area grocersEssential Everyday fields the deeper lineup
Natural Value
Essential Everyday
48
brand power
58
21
products
214
10
categories
44
13
subcategories
57
9
grocers
8
30.8¢
price per oz
38.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Natural Value▭ Essential Everyday
Distribution · 30% of score38·33
E
carried in 9 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Natural Value
only Essential Everyday
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Natural Value · 5
only Essential Everyday · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Natural Value · Essential Everyday
