Nature's Garden vs Mitica · Bay Area shelf head-to-head
Nature's Garden and Mitica, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mitica carries more Brand PowerMitica is in more Bay Area grocersMitica fields the deeper lineupMitica sits further up the premium end
Nature's Garden
Mitica
37
brand power
63
15
products
50
5
categories
12
7
subcategories
19
4
grocers
16
$10.12
avg price
$10.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nature's Garden▭ Mitica
Distribution · 30% of score17·67
M
carried in 4 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nature's Garden
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nature's Garden · Mitica