New Bread vs Mollie Stone's · Bay Area shelf head-to-head
New Bread and Mollie Stone's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mollie Stone's carries more Brand PowerMollie Stone's is in more Bay Area grocersMollie Stone's fields the deeper lineupNew Bread sits further up the premium end
New Bread
Mollie Stone's
40
brand power
52
34
products
114
6
categories
31
13
subcategories
32
3
grocers
5
$2.01
price per oz
91.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ New Bread▭ Mollie Stone's
Distribution · 30% of score13·21
N
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only New Bread · 3
only Mollie Stone's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: New Bread · Mollie Stone's
