Newman's Own vs Portland Pet Food · Bay Area shelf head-to-head
Newman's Own and Portland Pet Food, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Newman's Own carries more Brand PowerNewman's Own is in more Bay Area grocersNewman's Own fields the deeper lineupPortland Pet Food sits further up the premium end
Newman's Own
Portland Pet Food
65
brand power
39
71
products
13
13
categories
3
20
subcategories
3
19
grocers
13
98.9¢
price per oz
$1.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Newman's Own▭ Portland Pet Food
Distribution · 30% of score79·54
carried in 19 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Newman's Own
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Newman's Own · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Newman's Own · Portland Pet Food
