Nutiva vs Cadia · Bay Area shelf head-to-head
Nutiva and Cadia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerNutiva is in more Bay Area grocersCadia fields the deeper lineupNutiva sits further up the premium end
Nutiva
Cadia
39
brand power
57
16
products
194
5
categories
54
11
grocers
10
92.4¢
price per fl oz
80.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nutiva▭ Cadia
Distribution · 30% of score46·42
carried in 11 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments2 vs 13 SKUs
only Nutiva
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nutiva · Cadia
