Open Nature vs Blue Buffalo · Bay Area shelf head-to-head
Open Nature and Blue Buffalo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Buffalo is in more Bay Area grocersOpen Nature fields the deeper lineup
Open Nature
Blue Buffalo
51
brand power
52
122
products
71
31
categories
3
34
subcategories
5
2
grocers
10
$1.57
price per oz
72.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Open Nature▭ Blue Buffalo
Distribution · 30% of score8·42
O
exclusive to Andronico's Community Markets·carried in 10 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cat Food6 vs 28 SKUs
O
1% of shelf
only Blue Buffalo
no top category Open Nature doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Open Nature · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Open Nature · Blue Buffalo